Case study - Exhibitions and Live Experiences
Emirates Development Bank — MIITE 2026
Two integrated activations designed to communicate EDB's impact and drive app adoption through gamification, data storytelling, and dynamic content architecture.
Role: Content Creative Director.
Client
Emirates Development Bank
Event
MIITE 2026, Abu Dhabi
My Role
Content Creative
Director
Agency
Sentient by
Elyslan
Activiation
2 integrated experiences
THE BRIEF
Emirates Development Bank needed a stand presence at MIITE 2026 that could do two things simultaneously: drive downloads of EDB 360, their digital banking platform, and communicate the bank's scale, sector impact, and institutional milestones to a government and investor audience. My task was to develop the content strategy and narrative architecture across both activations, ensuring the gamified experience and the data-driven storytelling worked together as a single, coherent brand message. All content was bilingual (English/Arabic).
TWO ACTIVATIONS
01. EDB 360 Game
Interactive kiosk · Curved screen · Gamified lead capture
An endless-runner game on a curved kiosk screen — visitors collect EDB coins within a 30-second
countdown, competing on a live leaderboard. I developed the full content flow: three rotating idle taglines
with kinetic typography to attract passers-by, a frictionless registration step, the game interface, and a conversion close where visitors scan a QR to download EDB 360 and claim their giveaway.
Every path, win or replay, keeps the kiosk active.
Idle attract → Tap to start → Register → 30s gameplay → Score + leaderboard → QR → download → Giveaway
QR ® EDB 360 download + giveaway claim
Moving money around? · Stop the shuffle · Settle here
02. Twist and Halo
Sculptural LED display · 4 twisted pillars + circular halo · Data storytelling
A sculptural display with four twisted vertical LED panels, an inner centre section, and a circular halo on top. I developed the content architecture for a 9-hour continuous playback cycle — no static or repetitive moments. The Twist cycles through EDB's five priority sectors with themed visuals, then transitions into a "What We Made Possible" data sequence surfacing key milestones. The Halo runs EDB branding, MOUs, and live announcements synced to the event calendar throughout the day.
Sectors: Renewables · Food security · Healthcare · Manufacturing · Advanced technology
24Bn
CUMULATIVE FINANCING
9.5Bn
FDI ATTRACTED
3.8Bn
SME FINANCING
+ 41K
JOBS CREATED
Moodboard & Creative Process
Client Feedback
The successful delivery of both activations reflected a strong partnership between EDB and the project team. Through continuous collaboration, stakeholder alignment, and creative problem-solving, the experiences effectively translated complex business objectives into engaging visitor journeys.