From Concept to Live Experience

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Designing immersive exhibitions, activations, and brand experiences across the GCC.

Over the past 8+ years, I have led the creative direction, content strategy, visitor journeys, and experiential design for exhibitions, government initiatives, real estate launches, technology showcases, and brand activations across the UAE, Saudi Arabia, India, and the wider GCC.

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My work spans delivered projects and large-scale RFPs for organisations including Emirates Health, Emirates Development Bank, Wio Bank, IQ Real Estate, e&, Aldar, One Development, Schneider Electric, Hyundai, Tadweer Group, and many others.

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The projects featured here represent a selected showcase of my work, highlighting how strategic storytelling, technology, architecture, and visitor experience can come together to create memorable and meaningful live experiences.

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✨ A selection of projects. Many more experiences, proposals, and concepts are available upon request.

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