" Art Direction Artwork "
Art direction and concept artist for Cadbury Dairy Milk's Ramadan & Eid Campaign in KSA! 🌙✨🍬🎉
2021
"My Role - Project Propsal"
Art Director
Graphic Artist
Concept Artist
Social Media Content
Embarking on the challenge posed by Publicis Groupe for the Cadbury Dairy Milk campaign during Ramadan and Eid in KSA, my mission was clear: craft a captivating TV advertisement that resonates with the essence of family and celebration in the Middle East during these occasions. From conceptualizing the idea to sketching the storyboard, animating the video, and designing key visuals for a multi-platform marketing approach, every step was infused with creativity.
To amplify engagement, I pioneered a TikTok challenge, showcasing the joy of bringing families and friends together around one table. Collaborating with talented friends for videography, I directed the TikTok video, ensuring it mirrored the campaign's essence. The result? A comprehensive and timely delivery that seamlessly blended culture, celebration, and the deliciousness of Cadbury Dairy Milk, leaving a sweet impression for Ramadan and Eid. 🚀🌐
Ready to infuse your campaign with creativity and cultural resonance? Let's collaborate and craft something unforgettable! 🎨📽️
Immerse yourself in the heartwarming scene of a Gulf Arab family, basking in the glow of togetherness. Our hero, an early 20s elder brother, sets the stage for a challenge that will add a spark to their gathering. As the family enjoys a delightful dinner, laughter echoing, the hero playfully turns to the camera, posing a question, "Do you dare? Dare to challenge?"
Embark on this whimsical tale crafted with care – I hand-drew the storyboard, infusing it with life, and brought it to life using visuals in Adobe Premiere. Every frame is meticulously planned with guidelines and precise video timing, ensuring a seamless and engaging story. To elevate the experience, I curated a bespoke soundtrack that resonates with the occasion, a symphony of joy to complement the playful adventure.
Join us in this delightful journey, where hand-drawn magic meets digital prowess, and joy collides with chocolate! 🌟🍬
Celebrate & Compete:
Dairy Milk Fun Challenge!
Excited to share the fun, I recorded and edited the challenge for my friends. Not just to explain it, but also to playfully feature it on TikTok (@Dairymilk_challenge) as part of our campaign.
Why did I pick this for TikTok and Instagram stories? Easy – I wanted to get our current and new customers more involved and boost product sales. Imagine this: every pack comes with a cute purple balloon, encouraging them to join the cheerful competition. It's not just a challenge; it's a sweet, interactive experience we're bringing to their screens! 🎈🍫
