" Art Direction Artwork "
launching
Vault Hill Metaverse Web 3.0
Let the virtual adventures begin! 🚀✨
Step into Vault Hill Project, our exciting Web 3.0 metaverse startup!
From the very beginning, my role involved assembling skilled teams for creativity, marketing, and production. My initial challenge was revamping the brand identity, which lacked appeal.
I started by hiring talented individuals and worked on transforming the brand to make it more interesting and captivating.
Simultaneously, our focus expanded to building the Web 0.3 metaverse platform. This complex task ran parallel to establishing our presence on social media platforms, ensuring a comprehensive online presence. The catch? We faced the challenge of limited time and resources, making the journey even more thrilling.
The final touch was the creation and launch of our official website, providing a hub for all things Vault Hill. This journey has been nothing short of exhilarating, and we're thrilled to have you on board for the Vault Hill adventure! 🚀🌐
"My Role - Full Time"
Art Director
Graphic Artist
Social Media Content
"Teams Under My Direction"
Marketing team:
Graphic Designer
Motion Graphic Artist
Social Media Specialist
UI/UX Designer
Production team:
Concept Artist
General 3d Artist
3d Tech Artist
01.revamping
the brand identity
Here's the mission: I'm putting together a team I was leading of talented graphic designers and motion artists real quick. We're giving the old brand a fresh new look, making it super appealing. The challenge? We're on a tight schedule, aiming to launch the product in just a month and a half. Get ready for a journey where creativity meets the clock, and we're determined to make it awesome! 🚀🌈
2.
Crafting
the layout and design for the
VH virtual platform
🌐🎨✨
"Let's go"
Vault Hill's mission
Creating a metaverse that's a playground for human instincts, where users, creators, and developers can freely explore creativity while securely earning. 🌐💡
Now, let's dive into the heart of the action – "Play District," one of the seven lively neighborhoods in Vault Hill's virtual city. It's all about letting loose and having a blast! Imagine dancing, social gatherings, happy hours, concerts, and group events – we've got it all.
As the captain of creativity, my role was to guide the team in shaping an art style that perfectly embodies the essence of Play District. Kicking off the journey, I started by hiring concept artists to lay the foundation for our imaginative world. The preproduction phase is where the magic unfolds – brainstorming, mood boards, sketching, 2D designs, and bringing those ideas to life in 3D.
And here's the kicker: Vault Hill boasts seven unique districts, each with its distinct flavor and vibe – Play, Vitality, Imagination, Romance, Idealism, Community, and Curiosity. We began our creative journey with the fantastic vibes of Play District. Get ready for a visual feast! 🚀🎨
SHAPES & LANGUAGE Design
"Study Case"
MOODBOARD &COLOR PALETTE
Imagine the color blue as the vibrant spirit of the "Play District" – lively, carefree, and full of joy. Now, let's talk about anxiety and worry. They're like tricky companions, always trying to bring us down. But here's where blue steps in, refusing to entertain baseless fears. Instead, it nudges us to live in the moment, leaving stress behind. With its soothing vibes, blue creates a calm and peaceful atmosphere. Picture this: on a tough day, look up at the sky, and you'll find a serene oasis among the drifting clouds. Let blue be your cheerful guide! 💙
Feel the vibe from
the concept
let's give it a fresh spin! 🌀✨
Time to bring out the
sketchbook and kick it up a notch with some 2D magic! 🎨✌️
Crystal Bite:
A VR Meditation Oasis 🌌🧘♂️
Crystal Bite offers a serene VR meditation experience envisioned by our client, Amrita Sethi. Crafted with Unreal Engine , this virtual oasis features crystalline structures, soothing lights, and cascading waterfalls, providing a tranquil escape. Presented at the MindValley event in Jordan, it showcased our creativity and innovation in VR amidst technological constraints.
Ready to elevate your VR experiences? As a seasoned Creative Director, I can bring immersive projects like Crystal Bite to life for your brand. Let's create something extraordinary together! ✨🚀
"Planning and storyboard for the experience"
Video Breakdown
Creating a breakup video to showcase the process from planning to execution involves several steps. Here's a breakdown of the key elements 🌐🔮🚀
Get ready for the Grand
Finale! We're turning concepts into a digital spectacle.
Lights, camera, action! 🚀🎉
NfT ARTWORK
The client sought an NFT artwork, and my role was to assist in crafting the creative piece. I proposed aligning the concept with our rotating Crystal Bite in the VR experience, extending it to a looping animation within a static environment. The concept artist executed brilliantly, resulting in a final footage implementation that delighted the client.
🎨✨
3.
Social Blitz:
Unleashing Creative Waves! 🚀✨
Here's the mission: I'm putting together a team I was leading of talented graphic designers and motion artists real quick. We're giving the old brand a fresh new look, making it super appealing. The challenge? We're on a tight schedule, aiming to launch the product in just a month and a half. Get ready for a journey where creativity meets the clock, and we're determined to make it awesome! 🚀🌈
