" Creative Direction Artwork "
Step into the dazzling world of KMU Universe – our vibrant Web 3.0 fashion and beauty metaverse startup! Imagine assembling an all-star team for marketing and production, all while crafting our brand identity from scratch.
From logo creation to establishing a unique virtual presence, every step was a thrilling adventure. Leading the 3D production and tech wizards, we partnered with Vverse to birth our virtual fashion and beauty platform. Despite limited time and resources, our journey became an exhilarating ride. In the mix, I delved into the technical realm, creating social media visuals and content with the resources we had.
Juggling multiple roles, I not only shaped the brand but also crafted compelling pitch decks and presentations.
One of my pivotal roles included adding a creative strategy aligned with the business strategy plan and developing a roadmap for the creative team. Steering a remote marketing agency, I ensured the website perfectly vibed with our brand. Our pivot from beauty pageants to the fashion spotlight showcased global talents in phygital events, streamed right into the KMU VR platform.
Buckle up for a ride into the future of fashion and beauty, where every challenge is met with a creative solution! 🚀🌐
Creative and Art direction of:
KM universe
Web 3.0
where every click sparks a new virtual adventure! 🚀✨
"My Role - Full Time"
Creative Director
Art Director
Graphic Artist
Social Media Content
"Teams Under My Direction"
Production team
General 3d Artists
3d Tech Artists
01. Lunching
the brand identity
Welcome to our mission at KMU Universe! 🌐 As a startup, I took the reins of crafting our brand identity from the ground up – logo, brand book, the whole deal – infusing it with a fresh, captivating vibe. It's all about blending the glitz of a real beauty pageant with the futuristic thrill of Web 3.0 metaverse experiences. The twist? Limited resources, a tight schedule, and no creative team to lean on. But fear not, we're on a mission to launch this beauty in less than two months. Get ready for a journey where creativity races the clock, and we're all in for an awesome ride! 🚀🌈
2.
KMU's
Mission and Vision Unveiled with a Touch of Metaverse Magic! 🌟🌐
Before diving into the details, let's set the stage with an overview of KMU's mission and vision. This slideshow presentation, crafted by yours truly, provides a round of insights into the core values that drive KMU's journey in the metaverse. Let's embark on this visual journey together! 🌐🚀
"Let's go"
3.
Conceptualizing the KMU Universe 🌟
"VR layouts"
INITIAL CONCEPT
Taking inspiration from our logo's crown symbol, I envisioned the virtual platform's layout with four distinctive spaces. The grand entrance serves as an info center, leading to the iconic catwalk for virtual fashion shows and entertainment events.
The Hall of Fame is a space adorned with contestant photos and info. Lastly, the Publishing Workshop, available for community events, with booths for potential brands categorized as Majesty (premium), Regal (golden), and Elegance (silver). Let the virtual elegance unfold!
Sculpting Accessibility
Elevating the Crown Concept for User-Friendly Avatars
Crafting Possibilities
Utilizing the Elevated Shape to Design Multiple Spaces with User-Friendly Avatars, Ensuring Full Accessibility and Approval for the Final Layoutnce (silver). Let the virtual elegance unfold!
Final layout
for the kmu VR space
Step into the enchanting world of KM Universe (KMU) and witness the artistry of 3D production unfold. Leveraging cutting-edge AI tools, I craft imaginative designs, infusing digital artistry into our virtual experiences.
By exploring diverse references, I shape a vision for our virtual realm, akin to curating a captivating photo album. Mood boards serve as visual guides, encapsulating the essence and style we aim for.
Finally, in collaboration with the Vverse tech team, we bring these concepts to life, fashioning the mesmerizing 3D elements that breathe vibrancy into our virtual universe. Join us on this boundless journey where creativity knows no bounds! 🚀🎨✨
4.
3D Magic Creating
Virtual
Adventures
at KM Universe 🌐🎨
Experience at KM Universe 🚀🌐
AI Design Idea
Welcome to KM Universe, where the entrance is not just a gateway; it's a vibrant Info Center teeming with excitement! Click on the website banner to seamlessly explore the KM Universe from the VR platform. Take a seat for a magical piano experience, letting soothing notes whisk you away. As you glance around, discover banners of our esteemed brand partners. In the future, a simple click on a brand booth will teleport you to an interactive journey within their VR world. Get ready for an entrance that's more than an introduction; it's an unforgettable experience at KM Universe! 🎹✨
Significance Experience at KM Universe 🚀🌐
The Catwalk area is a pivotal space within KMU, strategically designed for streaming fashion and entertainment events. This dynamic space is integral to KMU's vision, hosting 2 to 3 phygital (physical and virtual) events monthly. These events transcend geographical constraints, allowing attendees to participate physically at the event venue or virtually as avatars within the KMU platform. It serves as a hub for fashion showcases and entertainment, fostering a unique and immersive experience for both physical and virtual attendees.
Experience at KM Universe 🚀🌐
The Hall of Fame in KM Universe (KMU) was ingeniously conceived as a space dedicated to showcasing contestant photos and comprehensive information, including their social media profiles. It serves as a dynamic hub where the vibrant personalities of participants come to life, creating an immersive experience for users to explore and engage with the diverse talents within our virtual community. 🌟📸🌐
Experience at KM Universe 🚀🌐
The Workshop and Coffee Shop Virtual Experience at KM Universe (KMU) is designed as an innovative space where users can cultivate connections, build networks, and engage in virtual mingling.
This cutting-edge platform offers an advanced avenue for users to socialize with friends, fostering a dynamic environment that combines productivity and relaxation. ☕💻🌐
for Every Brand:
Explore KMU's Booth Categories
🚀🌐
In KM Universe (KMU), we offer diverse booth options tailored to your brand's needs and preferences. Our three distinct categories provide flexibility and choice, ensuring that your brand's unique identity aligns seamlessly with the immersive virtual experience we offer. Whether you opt for our premium Majesty, the golden Regal, or the silver Elegance package, your brand will find the perfect space to shine in the vibrant KMU community. 💫🚀🛍️
Branding Bliss: Crafting Virtual Spaces in KM Universe!
Let's dive into the exciting process of branding booths in KM Universe! As the liaison between our clients and the creative magic-makers, my role is to sit down with each client and understand their brand vision, guidelines, color palettes, and product promotions. Once armed with these insights,
I collaborate with our fantastic 3D production team to bring these visions to life in our virtual space. It's the perfect blend of client creativity and 3D wizardry! 🚀🎨✨
My Art direction & creative brief for out clients:
Exploring KMU's Vibrant Spaces: Fossil brings stylish watches, NI HAO BABE offers premium cosmetics, Paul Smith showcases luxury British fashion, MILANI brings accessible luxury, CHICME dazzles with global fashion, Gabriela Hearst presents luxury ready-to-wear, Leandro adds digital art vibes, Sokos Coffee, the world's first NFT-themed café in Dubai and Kiss Kiss META (KISSME) is a lifestyle utility token and upcoming NFT platform, joins the immersive experience. Get ready for a visual feast in the KM Universe!
Crafting the Metaverse: Bringing Ideas to Life with the Verse Team in KM Universe🚀🎨✨
Case Study:
Elevating User Experiences with My Suggestions for UI/UX Excellence🚀🎨✨
Collaborative UI/UX Enhancement: A Journey to Elevate the VVerse Team's Design for a Better User Experience on the KMU Website
3. Social Blitz:
Unleashing Creative Waves! 🚀✨
Navigating Constraints: My Solo Mission in Social Media Mastery for KMU. Originally leading a small team, budget constraints led to a solo venture. Now, I'm the one orchestrating captivating visuals, seamlessly integrating AI tools for a touch of animation magic, and collaborating with the project manager to craft friendly, cool, and expositional content. Join me in enhancing the KMU community experience, one post at a time🚀🌈
